One world, many cultures

Six billion people...

                                     six thousand living languages...

infinite opportunities for communication

Beneath etiquette and ritual, layers of cultural conditioning lie hidden.  Like an onion: the more layers we peel back, the deeper we go until we reach the core, that level where our cultural influences run through each and every one of us. 

Ignoring the importance of these hidden layers can result in communication misfiring: deals don't get made; products and services don't get bought; even the best intentions can go awry. 

Beneath etiquette and ritual, layers of cultural conditioning lie hidden.  Like an onion: the more layers we peel back, the deeper we go until we reach the core, that level where our cultural influences run through each and every one of us. 

Ignoring the importance of these hidden layers can result in communication misfiring: deals don't get made; products and services don't get bought; even the best intentions can go awry. 

Acknowledging cultural differences and understanding them provides a firmer base for enriched cross-cultural communication so that deals do get made and products and services do get bought.

Successful cross-cultural communication requires more than language skills.  We must also acquire an understanding of why people behave in a certain way.  We need to acknowledge that there are many ways of doing things and many ways of behaving, any of which might work equally well. 

At Smith Halsall we offer specialist advice and training in cross-cultural awareness and communication. Please look around and see what we have to offer.

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